Just when you thought 'Harry Potter' couldn't get any better, The Station releases an 8-Bit Harry Potter interactive video. Set up like video games of the past, this magical marvel of technology and pop culture is perfect for the 'Harry Potter and the Deathly Hollows' fanatic.
Check out the featured gallery to see what the 8-Bit Harry Potter interactive game is all about. I can guarantee that you'll be pleasantly surprised.
Implications - *Too specific for the gaming industry. Think more broad.
A cheap, creative and engaging advertising technique that has arisen recently is the retro video game. By transposing a commercial message into an interactive video game, company's will not only attract the targeted customer, but invest them into the firm's culture. Businesses that pour the appropriate resources into a small 8-bit game will enthral geeks and non-geeks alike.
Key Themes Behind This Trend
- Retro Video Games
- Using retro video games as a creative and engaging advertising technique, companies can attract and invest customers in their brand.
- Interactive Advertising
- Transposing commercial messages into interactive video games can captivate both geeks and non-geeks, drawing them into a company's culture.
- Pop Culture Technology
- Combining pop culture and technology, such as 8-Bit Harry Potter interactive games, provides a unique and novel experience for fans.
Where This Applies
- Advertising
- The use of retro video games as an advertising technique presents disruptive innovation opportunities for companies to engage with their target audience.
- Gaming
- The incorporation of interactive advertising into video games offers disruptive innovation opportunities for the gaming industry to create more engaging and immersive experiences.
- Entertainment
- Pop culture technology, like 8-Bit Harry Potter interactive games, presents disruptive innovation opportunities for the entertainment industry to provide unique and exciting experiences for fans.
