PUMA Suede Celebrates Its 50th Anniversary with Pepsi

 - Oct 2, 2018
References: ca.puma & hypebeast
The PUMA Suede silhouette has been dropping a series of collaborative works in celebration of its 50th anniversary -- its most recent partnership is done with Pepsi. PUMA and Pepsi work in collaboration in delivering the signature footwear model in two new colorways. There are the options of either blue or black, both of which are adorned in design graphics that are inspired by retro Pepsi cans.

The duo tap to Pepsi's history by drawing an older logo done in a blend of dark blue and white to contrast against the bright blue and black canvases. The sneakers are complete with some co-branded details across the footbed, the tongue, and a metallic silver Pepsi motif on the heel area. To complement the sneakers, the duo also launches a small series of clothing featuring hoodies and tees that boast the same co-branded design and color palette.