The PUMA Suede silhouette has been dropping a series of collaborative works in celebration of its 50th anniversary -- its most recent partnership is done with Pepsi. PUMA and Pepsi work in collaboration in delivering the signature footwear model in two new colorways. There are the options of either blue or black, both of which are adorned in design graphics that are inspired by retro Pepsi cans.
The duo tap to Pepsi's history by drawing an older logo done in a blend of dark blue and white to contrast against the bright blue and black canvases. The sneakers are complete with some co-branded details across the footbed, the tongue, and a metallic silver Pepsi motif on the heel area. To complement the sneakers, the duo also launches a small series of clothing featuring hoodies and tees that boast the same co-branded design and color palette.
What's Driving This Trend
- Collaborative Sneaker Designs
- The collaboration between PUMA and Pepsi showcases the trend of brands partnering to create unique sneaker designs.
- Retro-inspired Graphics
- The use of design graphics inspired by retro Pepsi cans demonstrates the trend of incorporating nostalgic elements into product design.
- Co-branded Fashion Collections
- The launch of clothing items featuring the same co-branded design and color palette reflects the trend of expanding brand collaborations to include apparel.
Who This Affects Most
- Footwear
- The PUMA and Pepsi collaboration presents an opportunity for footwear brands to partner with non-traditional companies to create limited-edition sneakers.
- Beverage
- The collaboration highlights an opportunity for beverage companies to explore branding partnerships in the fashion industry to create unique marketing opportunities.
- Fashion
- The launch of the co-branded clothing collection indicates the potential for fashion brands to expand their reach and revenue by collaborating with other industries.
