Although this crisp, white Eton shirt looks like it's in nestled in a coffin, the black case is actually more of a safe... or should be, considering it's "The World's Most Expensive Shirt," costing about US $44,740.
The Swedish brand created this shirt the £23,000 Egyptian cotton shirt to celebrate their 80th birthday. I'm guessing the present is actually the cheque they'll get after selling it.
So what type of qualities, other than being made of Egyptian cotton, does â€œThe World's Most Expensive Shirt" need? Well, other than diamond cufflinks and colored diamond studs, it would seem nothing else but a sophisticated European brand name.