The 42 Book Wall Sculpture, a project by a Toronto-based artist by the name of Richard, is a very compelling piece that repurposes books. Books are objects that are designed to have an alluring aesthetic so that consumers will want to purchase them and this piece celebrates that.
Initially, I was not sure what to make of the 42 Book Wall Sculpture but after a bit of digesting, it's clear that the piece works to engage the viewer's interest. The artist claims that all books used would probably never have been read again.
Implications - The eco-movement has enabled a flurry of creativity by promoting the idea that a product can be re-used and turned into something else. Companies should consider how they can transform part of their wasted product into something of value. Doing so will align their brand with the value of environmental stewardship and thus, attract a large cross-section of consumers.