Those looking for a lightweight and comfortable footwear option to enhance their casual looks throughout the summer might just find what they're looking for in the Reebok 3D OP.98, an updated iteration of the sportswear and sneaker brand's former 3D Opus model.
The retro-looking sneakers are available in two different colorways: back and gold, as well as dark gray and emerald green. Both colorways utilize a combination of different materials for their construction, with leather and nubuck forming a durable base, and mesh components helping to make them more breathable and lightweight.
Both colorways of the retro Reebok 3D OP.98s are currently available from retailers such as Snkrs, where a pair goes for $174 USD.
Key Themes Behind This Trend
- Retro Sneakers
- Disruptive innovation opportunity: Reimagine classic sneaker designs with modern materials and construction techniques.
- Mesh Footwear
- Disruptive innovation opportunity: Develop breathable and lightweight shoes by utilizing mesh components in their construction.
- Revitalization of Iconic Models
- Disruptive innovation opportunity: Update and enhance existing popular sneaker models with modern features and aesthetics.
Where This Applies
- Sportswear
- Disruptive innovation opportunity: Introduce technologically advanced materials and designs to enhance performance and comfort in sportswear.
- Fashion Retail
- Disruptive innovation opportunity: Offer retro-inspired footwear options to cater to the growing demand for nostalgic and vintage fashion trends.
- E-commerce
- Disruptive innovation opportunity: Create online platforms that provide easy access to a wide range of sneakers, including limited edition and retro releases.
