Saucony re-introduces one of its silhouettes from the past, breathing life back to the 3D Grid Hurricane sneaker silhouette for the season. It made its release back in 1997 as a part of the Chase Corporation Challenge and was recognized for its spectacular cushioning system and stability.
The two original colorways of the sneaker include White and Royal and White and Green. Both of these are now updated with the incorporation of mesh materials at the base foundation of the shoe along with premium leather overlaying on top. This gives it a slight technical design language as it is also marked with bold details such as the embroidered lines across the mudguards before it is rounded out branding details by the lateral heels.
Image Credit: Saucony
What's Driving This Trend
- Revived Classic Sneakers
- Re-introducing popular sneaker designs from the past for a new generation of consumers.
- Technical Design Language
- Incorporating modern materials and design elements into classic sneaker designs for updated aesthetics and functionality.
- Bold Detailing
- Adding unique and eye-catching features to sneaker designs for increased brand recognition.
Who This Affects Most
- Footwear
- Opportunities for athletic and fashion brands to revive popular sneaker styles from the past.
- Fashion
- Incorporating elements from classic sneaker designs into modern fashion trends.
- Athletics
- Designing new and updated sneakers with modern materials and features for improved performance.
