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Reebok's 3:AM NOLA Collection Taps Back to Its Heritage Roots

 - Jul 2, 2018
References: highsnobiety & reebok
Reebok introduces its new 3:AM NOLA collection, expressing the creative action that is powered by late-night environments. This taps back to its roots of New Orleans, where the signature NOLA Workout sneakers made its original mark in the 90s. It gained attention through the honorable mentions made by names such as hip-hop's Hot Boys and eventually the sneaker earned the street title 'The Soldier.' The new capsule honors its New Orleans heritage whilst infusing the collection with some elevated elements. Reebok works alongside producer and rapper Case N. Cashe as well as photographer 'Polo Silk' Terrell to capture the range.

The new 3:AM NOLA collection is comprised of three Workout sneaker iterations, hoodies, long sleeve t-shirts, and short sleeve tees. The series is now available to shop online and in-store at Reebok.