New Balance gives the 327 sneaker model a new patchwork update for 2021, offering the silhouette in two new tonal iterations. The shoe has gone through a few collaborations in the past year, working with brands such as Aries, Casablanca, and Levi's.
The latest patchwork design is exclusively available at Japanese retail brand atmos and taps into a heritage inspiration. The khaki and blue sneakers retain the classic N logo on the side of the shoe. it has a nubbed sole unit and a blend of materials at the upper. The colorway started with khaki with black and orange detailing and the second option features a fusion of a variety of different tones of blue.
Image Credit: atmos
Key Themes Behind This Trend
- Patchwork Sneaker Designs
- Footwear companies can innovate by exploring unique patchwork designs for their sneaker models.
- Heritage-inspired Colorways
- Brands can create new colorways for existing sneaker models by taking inspiration from heritage designs.
- Limited Edition Collaborations
- Brands can tap into limited edition collaborations with other companies to create unique sneaker designs for their customers.
Where This Applies
- Footwear Manufacturing
- Companies in the footwear manufacturing industry can use patchwork designs to differentiate their products and offer unique styles to customers.
- Fashion Retail
- Retailers in the fashion industry can explore heritage-inspired colorways to create exclusive products and attract customers who value unique designs.
- Sporting Goods Retail
- Sporting goods retailers can collaborate with other brands to create limited edition sneaker designs that appeal to their athletic and fashion-conscious customer base.
