$300 toaster. $300 toaster with Swarovski crystals, is that better? Glass and stainless with over 200 crystals. It's a toaster. It's a limited edition toaster by Russell Hobbs. It makes toast. It has a cord and plug. It's really pretty. Oh yeah, it has a setting so you can have light toast or darker toast.
Implications - Appliances are not so basic any longer. More and more often people can find themselves bogged down with the amount of choice they have when picking out an item such as a new toaster. People are not only looking for something that is efficient, but also something with style that will look great in their homes.