New Balance pays homage to the 70s with a new iteration of the 237 sneaker model. This time around, the shoe is adorned in colorful hues as a nod to the past era and its spirit. The retro running shoe accommodates to the modern consumer. The upper features the hues of bright red, mustard yellow, forest green, and navy blue.
The N logo on the side of the shoe adds some muted elements as it is complete in a gray hue. In terms of the construction, it is made up of a fusion of suede, mesh, and other textiles to give it a multi textured visual and feel. Additional branding can be seen at the heel and tongue tag.
Image Credit: New Balance
Key Themes Behind This Trend
- 70s-inspired Sneakers
- Opportunity to incorporate retro design elements into modern footwear.
- Tonal Colorways
- Opportunity to experiment with bold and bright color palettes in footwear.
- Multi-textured Construction
- Opportunity to combine different materials for a visually dynamic shoe design.
Where This Applies
- Fashion
- Opportunity for fashion brands to incorporate retro styles in their footwear designs.
- Sportswear
- Opportunity to create retro-inspired sneakers that offer modern performance features.
- Textile Manufacturing
- Opportunity for textile manufacturers to develop innovative techniques for combining different materials in footwear construction.
