Somebody sound the alarm because the 2010 Vans City Pack has just been let out. I must have been asleep in the bread aisle last year when the 2009 City Pack came out but that’s okay for one crucial reason. This year's City Pack includes Americas finest city, San Diego.
The 2010 Vans City Pack pays homage to the cities of Barcelona and Philadelphia as well. Between you me and the Internet, I think Barcelona has the coolest design. San Diego got the shaft with the whole brown and yellow nightmare. I may head to a Vans store and put a pair on layaway. That’s how psyched I am.
What's Driving This Trend
- City-centered Fashion
- Creating localized clothing and accessories that reflect hometown pride and personality.
- Customized Sneakers
- Design-your-own and limited edition sneaker collections.
- Branded Collaborations
- Partnering with popular local and international brands to create exclusive collections.
Who This Affects Most
- Footwear Industry
- Creating city-themed footwear and collections can tap into the trend of personalized footwear.
- Fashion Industry
- Localized fashion can appeal to consumers' desire for individuality and uniqueness.
- Marketing and Advertising Industry
- By partnering with popular local brands, companies can create buzz and interest for a new line of products.
