New Balance introduces a new tonal palette of its 2002r sneaker model for the season with a notable Light Gream as the base foundation of the shoe. It can be found detailing the mesh upper before it is overlaid with hits of purple suede panels.
The "N" logo marks over the top of the shoe and additional details include perforated brown details along the heel counter with the collars designed in a faded blue look. The tongue tab boasts a pill-like shape and rounding out the sneaker is the N-ERGY midsole foundation in a cream hue. As an added comfort, the heel cushioning is finished in the same purple colors that match the paneling accents.
Image Credit: New Balance
What's Driving This Trend
- Tonality Customization
- Opportunity for brands to offer customizable sneaker designs for customers based on preferred color palettes
- Sustainable Sneaker Models
- Increased demand for environmentally sustainable materials and production methods in the sneaker industry
- Retro Sneaker Silhouettes
- Growing trend of reintroducing classic sneaker models with a modern twist
Who This Affects Most
- Fashion
- Opportunity for fashion brands to introduce customizable and sustainable sneaker models with retro silhouettes
- Sportswear
- Opportunity for sportswear brands to incorporate sustainable materials and customization options into their sneaker designs
- Retail
- Opportunity for retailers to offer personalized sneaker design services and to partner with sustainable fashion brands to meet customer demands
