Do you think you know how to party? You probably don't. The trend in celebrity parties is to outdo each other by throwing excessive parties. The latest: Supermodel Naomi Campbell has rented out all 18 floors of the seven star Burj Al Arab hotel at a cost of $1.8 million. The star-studded party is to celebrate her 36th birthday. Happy Birthday.
Implications - As the recession slowly begins to come to an end, there is a surge of luxury activities that continue to gain popularity as consumers are dying for the opportunity to indulge once again. Businesses that give off a high-class aura will continue to be favored over those that don't when it comes to target demographics with disposable income.