$120 000/ sq Metre Real Estate

Monaco's Avenue Princess Grace Keeps Out Rif Raf

In the Wealth Bulletin's study of the most expensive streets in the world, Monaco's Avenue Princess Grace is at the top of the list.

Named after Grace Kelly this prestigious real estate overlooks the water.

Avenue Princess Grace is not for the light of wallet, a beer at Jimmy's Bar costs more than $100, and puts people in the vicinity of Russian oligarchs, Middle Eastern oil sheikhs and the occasional Monaco royal.

Implications - The extremely high price point of properties and activities on a street like this create a surrounding exclusivity that caters to the lucky few whose wallets are conducive to spending time there. If nothing else, the title of most expensive street in the world is a draw for tourists who are fascinated by the glamorous lives of those who inhabit it.

Luxury Real Estate
Opportunity for developers to create high-end properties and amenities that cater to the wealthiest individuals.
Exclusivity and Status
Potential for brands to offer exclusive products and services that appeal to affluent consumers seeking status symbols.
Tourism for Luxury Lifestyles
Opportunity to develop tourism experiences that allow visitors to immerse themselves in the luxurious lifestyle associated with expensive streets like Avenue Princess Grace.

Who This Affects Most

Real Estate Development
Developers can capitalize on the demand for luxury properties and create high-end real estate projects.
Luxury Brands
High-end brands can target wealthy consumers by offering exclusive products and services associated with prestigious locations.
Luxury Tourism
Tourism companies can create tailored travel experiences that cater to affluent travelers seeking luxury destinations and experiences.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 56%
Freshness 8%

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