Cork is cork. But if you spend $50,000 on a bottle of fine wine, you won't want to bring out your Cutter and Buck corkscrew. Sveid is offering a $100,000 instrument that is worthy. 18 carat gold - or platinum if you wish - and some odd hinges that are cast in gold. Your name engraved and a handsome wood box with a beautiful lining.
Implications - Now that the economic downturn has come and gone, consumers are less worried about their security and prosperity. A new breed of recently rich consumers are looking for new ways to express their wealth. Companies should cater to this demographic by offering luxury products that serve as status symbols.