What is the trend of humanitarian greeting cards?

The trend of using greeting cards for social impact and fundraising creates opportunities for new business models.

What is the trend of photography for social impact?

The trend of using photography to tell stories of people in poverty provides opportunities for innovative social impact campaigns.

What is the trend of minimalist design for emotional impact?

The trend of using minimalistic design to emphasize emotions and narratives can create opportunities for creative branding and product design.

What are the implications for the stationery and greeting card industry industry?

One potential disruptive innovation opportunity could be for established greeting card companies to partner with charitable organizations to create socially responsible lines of products.

What are the implications for the non-profit and social impact industry industry?

Non-profit organizations and social impact companies could incorporate photography as a storytelling tool to raise awareness and funds for their cause.

What are the implications for the design and marketing industry industry?

Design and marketing agencies can leverage the minimalist design trend to create emotional and impactful branding for social impact campaigns.

Humanitarian Greeting Cards : 100cameras

100cameras Snaps Pictures of Children in Sudan for Its Latest Endeavor

Erin Fox — February 5, 2013 — Social Good

References: 100cameras.org & designedgood

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100cameras is a organization aimed at photographing the beauty of the poverty stricken lands of Sudan. From children skipping through the open fields to laughter caught on camera, the shots for 100cameras humanitarian-infused greeting cards put a smile on any face. The photographed orphans in this six pack greeting card aim to be the face of sustainable growth and basic humanitarian needs in their community.

100% of the profits from the greeting cards are given back to their local organization to provide simple life necessities. The sepia colored photography combined with minimalist white writing creates a strong emotion around each card. These empowering cards help raise awareness to the stories of the people in Sudan.

Contact Information
100cameras website
100cameras Facebook
100cameras Twitter

Trend Themes

Humanitarian Greeting Cards — The trend of using greeting cards for social impact and fundraising creates opportunities for new business models.
Photography for Social Impact — The trend of using photography to tell stories of people in poverty provides opportunities for innovative social impact campaigns.
Minimalist Design for Emotional Impact — The trend of using minimalistic design to emphasize emotions and narratives can create opportunities for creative branding and product design.

Industry Implications

Stationery and Greeting Card Industry — One potential disruptive innovation opportunity could be for established greeting card companies to partner with charitable organizations to create socially responsible lines of products.
Non-profit and Social Impact Industry — Non-profit organizations and social impact companies could incorporate photography as a storytelling tool to raise awareness and funds for their cause.
Design and Marketing Industry — Design and marketing agencies can leverage the minimalist design trend to create emotional and impactful branding for social impact campaigns.

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