Japan-based brand Human Made collaborated with Coca-Cola to celebrate the beverage company's 100 year anniversary. In honor of the cola bottle turning 100, the brands collaborated on a fashion project to create five limited-edition T-shirts.
The shirts all embody a vintage vibe in honor of Coca Cola's remarkable brand legacy. The fresh designs combine heavyweight shirts with vintage screen print graphics. Each shirt pays tribute to the classic bottle through images such as a retro six-pack of glass bottles and the circular Cola logo.
In addition to the t-shirts, a hand-painted hariko papier-mache Coca-Cola replica bottle will be given to each person who purchases the garments. The 100 year anniversary shirts are set to unveil in Tokyo, New York and London on September 12.
What's Driving This Trend
- Vintage Fashion Collaboration
- Opportunity for other brands to collaborate with fashion companies to create limited-edition vintage-inspired designs.
- Celebrating Brand Legacy
- Opportunity for companies to celebrate their brand history by collaborating with artists to create commemorative products.
- Premium Giveaways
- Opportunity for brands to enhance customer experience by offering unique and exclusive gifts with purchase.
Who This Affects Most
- Fashion
- Fashion brands can explore collaborations with artists and other brands to create limited-edition commemorative products.
- Beverage
- Beverage companies can partner with fashion brands to celebrate anniversaries and create special edition merchandise.
- Art and Collectibles
- Artists and collectors can create handcrafted replicas and limited edition items to commemorate significant events or anniversaries.
