BAT International, a leading cigarette brand, has created the ultimate in luxury cigarettes. It's a 18ct white gold pack of Lucky Strike, designed by El Ultimo Grito and goldsmiths Richard Fox Associates, that retails for $100 000. It also comes studded with a single large diamond and a ruby. They're only being sold in selected European airports throughout 2006. (GUSH Magazine)
Implications - Product packaging is key when it comes to selling any product. The aesthetic of what's being sold must be attractive, bold and vibrant in order to catch the attention of consumers. People often take notice of anything that can be considered eye candy, so companies should be focusing on how to execute creative imagery around their products.