Top 35 Celebrity Trends in May

From Stylist-Approved Denim Drops to Record Label Juice Shots

— May 31, 2025 — Pop Culture
May 2025 celebrity trends are setting the tone for innovation in both fashion and wellness, with trendsetters leveraging their cultural clout to reinvent the everyday.

The Ksubi x Veneda Carter partnership is redefining streetwear cool with the launch of the ‘Ksuper’ jean. Oversized, low-rise, and boldly exaggerated, this denim drop represents the baggiest women’s style Ksubi has ever released. Carter, the face and stylist of the campaign, brings a high-fashion edge to the capsule with six unique washes, including leopard print and mud-washed cargos. With signature pin-tuck detailing and a lived-in aesthetic, the Ksuper capsule fuses rebel energy with couture styling, offering a fresh take on fashion’s favorite staple.

Meanwhile, Cactus Jack x Erewhon juice shots appeared at Coachella 2025. Created by Travis Scott’s record label, the hot sauce-inspired bottles offer three functional blends -- 'Liquid Gold,' 'Life Force,' and 'Golden Eye' -- designed to energize festival-goers. These limited-edition drinks merge health, music culture, and exclusivity, highlighting a new wave of celebrity-branded wellness experiences.
6.8
Score
Popularity
Activity
Freshness
35
Celebrity-Supported On-The-Go Fitness Bundles
Celebrity-Supported On-The-Go Fitness Bundles
Pvolve and Jennifer Aniston Launch 'Sculpt Anywhere'
<
34
Music Icon-Supported AI Campaigns
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
<
33
Celebrity-Collaborative Cookie Menus
Celebrity-Collaborative Cookie Menus
Crumbl Joins the Kardashian Jenner Family on New Cookies
<
32
Female-Focused Basketball Development Programs
Female-Focused Basketball Development Programs
PUMA Hoops & WNBA Superstar Breanna Stewart Partner
<
31
Product Size Expansions
Product Size Expansions
Fenty Skin Unveils a Limited-Edition Jumbo Butta Drop
<
30
Golfer-Focused Sports Nutrition Partnerships
Golfer-Focused Sports Nutrition Partnerships
Bucked Up Partners with Bryson DeChambeau
<
29
Outdoor Cooking Experiences
Outdoor Cooking Experiences
Ninja x David Beckham Showcase the 'FlexFlame' at Inter Miami Tailgate
<
28
Cinematic Travel Campaigns
Cinematic Travel Campaigns
Millie Bobby Brown and Jake Bongiovi Star in 'Find Your Story'
<
27
Festival-Ready THC-Infused Beverages
Festival-Ready THC-Infused Beverages
Cheech & Chong and Rolling Loud Debut the Pit Punch
<
26
Music-Forward Car Events
Music-Forward Car Events
David Guetta x Porsche Electrify Dubai with High-Octane Sound and Speed
<
25
Celebrity-Collaborative Athletic Lines
Celebrity-Collaborative Athletic Lines
Fabletics Presents the By Khloé Line with Khloé Kardashian
<
24
Record Label Juice Shots
Record Label Juice Shots
The Cactus Jack x Erewhon Shots are Travis Scott-Approved
<
23
Cinematic Haircare Campaigns
Cinematic Haircare Campaigns
OLAPLEX Introduced its 'Designed to Defy' Campaign
<
22
Country Music-Inspired Apparel Campaigns
Country Music-Inspired Apparel Campaigns
TravisMathew Taps Alana Springsteen and Dylan Gossett
<
21
Celebrity-Approved THC-Infused Tea-Lemonades
Celebrity-Approved THC-Infused Tea-Lemonades
Whoopi Goldberg and Pure Genesis Launch Whoop-Tea
<
20
Multi-Benefit Lip Treatments
Multi-Benefit Lip Treatments
The Outset's Lip Oasis Gossy Treatment Fortifies the Skin Barrier
<
19
Exclusive VIP Hotel Experiences
Exclusive VIP Hotel Experiences
Marriott Bonvoy is the Official Hotel Partner for Beyoncé’s Tour
<
18
Stylist-Approved Denim Drops
Stylist-Approved Denim Drops
Ksubi x Veneda Carter Redefine Streetwear Cool With the Ksuper Drop
<
17
Humorous Sunscreen Spots
Humorous Sunscreen Spots
John Cena Stars in Neutrogena's 'Sunscreen You Can’t See' Ad
<
16
Foodie-Inspired Sparkling Drinks
Foodie-Inspired Sparkling Drinks
Guy Fieri Collaborated on Three Waterloo Sparkling Water Flavors
<
15
Female Rapper Brand Launches
Female Rapper Brand Launches
Cardi B and Revolve Join Forces to Build a Legacy
<
14
Celebrity Icon-Inspired Floral-Fruity Fragrances
Celebrity Icon-Inspired Floral-Fruity Fragrances
Paris Hilton Fragrances Debuts the ICONIC Scent
<
13
Athlete-Approved Water Brands
Athlete-Approved Water Brands
Aim High Canned Water Blends Hydration with Motivation
<
12
Flavorful Vodka Soda Packs
Flavorful Vodka Soda Packs
Kylie Jenner’s Sprinter Vodka Soda Debuts a 'Palm Springs Variety Pack'
<
11
Pop Star Game Collaborations
Pop Star Game Collaborations
Sabrina Carpenter Joins Fortnite's Latest Festival Event
<
10
Icon-Approved Soap Campaigns
Icon-Approved Soap Campaigns
Mike Tyson is Moisture Mike in Dr. Squatch’s Latest Grooming Campaign
<
9
Collaborative Cosmo Experiences
Collaborative Cosmo Experiences
Absolut x Paris Hilton Present the 'Absolut House of Cosmo'
<
8
Modern Motherhood Campaigns
Modern Motherhood Campaigns
Nara Smith Stars in Marc Jacobs' Mother's Day Campaign
<
7
Documentary-Style Hair Campaigns
Documentary-Style Hair Campaigns
Cécred’s 'A Deeper Understanding of Hair' Shows Power and Purpose
<
6
Retro-Toned Haircare Spots
Retro-Toned Haircare Spots
Shay Mitchell Stars in OGX’s National TV Campaign
<
5
Alcoholic Whipped Cream Activations
Alcoholic Whipped Cream Activations
Cardi B Promoted Whipshots at the REVOLVE x Pizzaslime Party
<
4
It Girl-Approved Apparel Collabs
It Girl-Approved Apparel Collabs
Reformation X Devon Lee Carlson Unveil a Warm Weather Capsule
<
3
Model-Approved Sportswear Collections
Model-Approved Sportswear Collections
Sporty & Rich X Irina Shayk Unveil Timeless Essentials
<
2
AI-Enhanced Smart Speakers
AI-Enhanced Smart Speakers
xboom by will.i.am Elevates Listening Experiences with AI Capabilities
<
1
Fast-Food-Inspired Bag Designs
Fast-Food-Inspired Bag Designs
New York Knicks Players Create Custom Chipotle To-Go Bags
<