Top 20 Toys Trends in March

From Fantastical Collectible Dolls to Long-Haul Flight Toys

This list will explore the top March 2025 toys trends, from the influx of retail workshops that offer hands-on, interactive experiences for kids to the return of nostalgic characters.

One product blending the nostalgic charm of board games with modern technology is the Tamagotchi Collections board game, which brings the beloved digital pet experience to the tabletop. Designed for two to four players, it challenges participants to earn high scores by nurturing multiple Tamagotchi creatures, creating a fun and interactive spin on a classic favorite.

Other brands like Maison Battat Inc. celebrate friendship, creativity, and positivity with products like the Hey Bestie™ doll line. Designed for children, these 5.5-inch dolls feature soft, brushable hair, minimal makeup, and eight points of articulation for realistic play. Each set includes two dolls dressed in colorful, interchangeable outfits, encouraging imaginative fun and style.

SCORE
7.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 94%
Freshness 46%

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