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From Macabre Star Wars Cakes to Edible Video Game Art

 - Jun 28, 2011
For all those Star Wars and Super Mario fans out there, you can now enjoy the sweet taste of these pop culture classics with these geeky gamer confections. No matter what your taste, these delicious treats will satisfy the gamer in everyone.

It's incredible to see just how many Star Wars baked goods there are available, but I'm not complaining. What better way to spend a Saturday night than watch Hans Solo fight Darth Vader while eating a Jedi Cake? For anyone who prefers to play Nintendo for a weekend, these tasty confections have Mario themes too!

Implications - These baked goods take pop culture icons and re-appropriate them to target a broader range of consumers. Companies should consider how familiar cultural elements can be altered to provide a familiar yet marketable commodity.