Today NYC mayor Michael Bloomberg announced a free Bon Jovi concert in NYC.
Furthermore, Bon Jovi wasn't the only free concert on the list. The All-Star Week show will also include free performances from Elton John to Dave Matthews Band and Simon and Garfunkel.
Are free concerts the next wave?
The whole thing caused me to dive a little deeper into some other examples we've seen in the world of big bands and free music.
16 Approaches to Free Music + Free Bon Jovi Concert
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
100 Health-Enhancing Mobile Apps
Pet-Friendly Travel Bags
Frayed Canvas Casual Sneakers
Shifting Retail Shelving Solutions