Cowboy couture is a mainstay in fashion. For menswear Spring 2010, many of the runways hinted at this trend in various forms.
Cowboy/cowgirl fashion can vary widely depending on who is wearing it. Some people wear it in a comfortable casual way, while others ramp it up and go, 'Grande Ole Opry' with embellished cowboy duds.
Implications - From couture cowboy editorials to cowboy scarves and high-class cowgirl fashions, fashionistas are looking to be inspired by Western couture as it evokes a rebellious feeling within them as well as a tough-chic look that can be romantic at the same time.
The following cluster looks at fun ways to dress with cowboy flair.
SCORE
1.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 19%
Activity 2%
Freshness 8%
