L'Oréal Paris recently announced that the nominations for the 2022 Women of Worth program is now open. The annual philanthropic initiative was created to honor everyday women who act as heroes with their community involvement. The program hopes to inspire future generations to become changemakers.
As part of Women of Worth, ten remarkable Canadians are honored each year with a $10,000 grant to fund their non-profits and an opportunity to share their stories.
"We are humbled by the stories and the accomplishments of these remarkable women who are determined to make our world better," said Ali Fakih, General Manager, L'Oréal Paris Canada. "Their bravery, dedication and spirit demonstrate the worth of women everywhere."
From now until December 23, Canadians can nominate the outstanding women in their lives that are driving positive change across the country and around the globe.
Female-Honoring Initiatives
LOréal Paris Calls for Canadians to Nominate 2022 Women of Worth
Trend Themes
1. Women Empowerment - As the trend of encouraging more women in recognizing and rewarding them for their achievements and contributions to society is growing, industries can focus on developing targeted products and services for women alongside female-first initiatives that encourage and support them further.
2. Social Responsibility - Businesses across industries can encourage a culture of social responsibility by recognizing and supporting individuals who contribute to building a better society through their actions, and by building social responsibility initiatives into their corporate strategy.
3. Philanthropy - As conscious consumerism continues to grow in popularity, industries can take cues from L'Oréal Paris and create innovative philanthropic initiatives to build customer loyalty and give back to society.
Industry Implications
1. Beauty - Beauty brands can follow L'Oréal Paris's lead by creating targeted initiatives and products that support the recognition and rewarding of women's achievements, complementing their existing product offering to cater to the growing demand for female empowerment.
2. Non-profit - Non-profit organizations can leverage this trend of encouraging and honoring everyday women who make a positive impact in their communities, further empowering them to do more good for society with innovative program design and implementation.
3. Corporate Social Responsibility - Businesses across sectors should consider introducing social responsibility as part of their corporate strategy and create innovative CSR initiatives to support and recognize exceptional community contributions, fostering a culture of social responsibility across all levels of the organization.