Pickles are having somewhat of a moment lately and Roy Rogers is the latest brand to get in on the trend with the debut of its new Wild Dill Chicken Sandwich and crispy Pickle Fries.
Available starting on March 14, 2024, the new Wild Dill Chicken Sandwich and new Pickle Fries will also be joined by the returning Mint Chocolate Chip Shake and Ice Cream. The Wild Dill Chicken Sandwich specifically consists of a battered and breaded fried chicken filet topped with the brand's crispy-fried Pickle Fries, Monterey Jack cheese, and Roy Rogers' signature Cowboy Sauce, all served on a toasted brioche bun. The Pickle Fries themselves are essentially Pickle Spears that have been cut into the shape of fries, battered, and then fried until crispy.
Pickle Fry Chicken Sandwiches
Roy Rogers Has Just Added the Savory Wild Dill Chicken Sandwich
Trend Themes
1. Pickle-infused Menu Items - Opportunity to capitalize on the popularity of pickles with innovative food offerings like Wild Dill Chicken Sandwiches.
2. Creative Fast Food Combinations - Exploring unconventional flavor combinations in fast-food items, such as incorporating Pickle Fries in sandwiches.
3. Revival of Retro Ingredients - Bringing back nostalgic flavors and ingredients like Mint Chocolate Chip shakes for a modern audience.
Industry Implications
1. Fast Food - Fast-food chains can harness the trend of unique flavors to drive customer engagement and create buzz around new menu items.
2. Restaurant - Restaurants can explore reviving retro ingredients to attract customers seeking familiar yet innovative dining experiences.
3. Food and Beverage - The food and beverage industry has the opportunity to experiment with creative combinations that appeal to evolving consumer tastes.