The Wiith app is a new Tinder-inspired location-based platform for meeting friends of friends and connecting with those around you with whom you share similar interests. The intriguing free iOS application provides a simple user experience and aims to do better what many dating apps end up doing anyway.
The social app allows users to post activities they would like participants for, like brunch in a certain neighborhood, allowing other users to request to join in. The original poster is then able to approve the users they would like to select and potential new friendships are born.
The app will be particularly helpful to anyone who has recently relocated to a new city and is looking to make friends, while it is also a great way to better get to know the city around you and the people within it.
Why This Trend Is Growing
- Location-based Friend-making
- Disruptive innovation opportunity: Develop a location-based platform for making new friends, similar to Wiith app.
- Activity-based Social Networking
- Disruptive innovation opportunity: Create a social networking app that allows users to post activities and connect with others who are interested in joining.
- Improved User Experience for Friendship Apps
- Disruptive innovation opportunity: Enhance the user experience of friendship apps by creating a simple and intuitive interface, like the Wiith app.
Industries Being Reshaped
- Social Networking
- Disruptive innovation opportunity: Integrate the concept of making new friends into existing social networking platforms.
- Hospitality
- Disruptive innovation opportunity: Collaborate with hospitality businesses to create activities and events for users to meet new friends.
- Adventure Tourism
- Disruptive innovation opportunity: Partner with adventure tourism companies to create friendship-focused travel experiences.
