During the new social distancing era, Budweiser is reminding fans to check in on loved ones and family with its revamped "Whatssup Bud' commercial. The brand launched the campaign after a YouGov insight revealed one in five Brits are living along during lockdown.
The campaign features the original cast with re-recorded audio — ensuring the commercials follows the government's lockdown measures. It shows four friends in different households on the phone greeting each other with the iconic "Whassup Bud" line the brand used in its 1999 commercial. At the end of the video, one friend heartwarmingly asked the others if they are actually alright during the quarantine.
The Whassup Bud campaign reminds viewers of the importance of connection during these challenging times with the slogan, 'Buds Support Buds; Check In On Yours.'
Pandemic-Prompted Social Good Ads
Budweiser Revamped its Iconic 'Whassup Bud' Ad Amid COVID-19
Trend Themes
1. Social Good Ads - The trend of creating social good ads to promote connection and support during times of crisis, such as the COVID-19 pandemic.
2. Revamping Old Ads - The trend of revamping and updating old ads to resonate with current events and social distancing measures.
3. Remote Collaboration - The trend of using remote collaboration and technology to create new ads and campaigns during times of lockdown and social distancing.
Industry Implications
1. Alcohol and Beverage - The alcohol and beverage industry can use social good ads like Budweiser's to connect with consumers and promote responsible drinking during social distancing.
2. Advertising and Marketing - The advertising and marketing industry can capitalize on the trend of revamping old ads to create updated campaigns that resonate with current events and promote social good.
3. Technology and Innovation - The technology and innovation industry can offer solutions for remote collaboration and virtual ad creation, furthering the ability of companies to create and release effective campaigns during times of lockdown and social distancing.