Romantic Plant-Based Meal Kits

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Tesco Curated a Three-Course Vegan Valentine's Day Meal

With items from its Wicked Kitchen range, Tesco created a three-course plant-based luxury vegan Valentine's Day meal kit for two. The affordable £15 kit is ideal for creating a cozy night at home with a handful of comforting staples. This February, shoppers get to have their choice of a Wicked Kitchen starter, main, two sides and dessert for two, as well as a bottle of Tesco Finest Prosecco, a pack of beers, or a non-alcoholic drink to top the meal off.

The Valentine's Day dinner for two includes options like Wicked Kitchen’s Crispy Garlic M’shrooms served with smoky ketchup, the Wicked Wellington, Potato & Butternut Gratin and Valentine’s Veggies. For dessert, there's a heart-shaped Chocolate Love Brownie that's dusted with cocoa powder and rich chocolate ganache.
Trend Themes
1. Plant-based Meal Kits - Creating more affordable and quality plant-based meal kit options.
2. Luxury Vegan Meal Kits - Curating more upscale vegan meal kits that cater to special occasions or events.
3. Valentine's Day Meal Kits - Designing more holiday-specific meal kits for different celebrations or events.
Industry Implications
1. Grocery Retail - Opportunities for grocery retailers to expand their plant-based meal kit offerings to incorporate more vegan and vegetarian options.
2. Meal Kit Services - Creating tastier and more innovative meal kit options that cater to a wider audience.
3. Food and Beverage - Opportunities to develop more vegan or plant-based desserts that are affordable, yet delicious and luxurious.

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