Wilier Triestina unveiled the 'Urta Hybrid,' a new lightweight electric mountain bike with several preconfigured driving modes. The bike's driving modes stem from its 'Fazua Ride 60' motor, which is named after the 60Nm of torque that it outputs under maximum performance conditions. This motor boasts a 450W power output, and features a riding mode designed for uphill, for off-roading, and for flat roads.
Aside from its motor, the Urta Hybrid boasts a 430 Wh battery with an optional 210 Wh range extender. While Wilier did not make explicit claims regarding the range of the e-bike, as it will vary greatly based on riding conditions, the range extender will add roughly 50% more range to the bike, allowing for more peace of mind during long rides.
The Wilier Urta Hybrid can be purchased online from Wilier at an MSRP of $6,900 USD in its base configuration, ranging up to $12,360 USD for a fully-configured model.
Lightweight Hybrid Bicycles
Wilier Unveiled the 'Urta Hybrid' Mountainbike with a 450W Motor
Trend Themes
1. Lightweight Electric Mountain Bikes - There is an opportunity to innovate in the creation of electric mountain bikes by focusing on making them lightweight, thereby improving the overall riding experience.
2. Preconfigured Driving Modes - Creating hybrid bicycles with several preconfigured driving modes can improve the overall user experience while also saving energy and reducing emissions.
3. Range Extenders - An innovation opportunity exists in the integration of optional range extenders in e-bikes, providing users with more peace of mind during long rides.
Industry Implications
1. Bicycle Manufacturing Industry - Bicycle manufacturers can incorporate lightweight materials and new technologies like preconfigured driving modes and range extenders to create better hybrid bicycles that resonate with consumers looking for eco-friendly transportation options.
2. Sports and Outdoor Equipment Industry - With the growing popularity of cycling, the sports and outdoor equipment industry can create innovative solutions that enhance the overall user experience of using e-bikes, making biking more accessible and enjoyable for everyone.
3. Sustainable Transportation Industry - As people look for more sustainable transportation options, the sustainable transportation industry has an opportunity to create and market innovative and eco-friendly e-bikes with features such as lightweight design and range extenders, which can help lower emissions and reduce transportation costs.