The Urban Eat festive range is a new lineup of prepackaged products for consumers to choose when looking to enjoy the flavors of the season outside of holiday meals.
The products includes the Turkey Feast and Brie & Cranberry sandwiches alongside the Turkey, Stuffing & Cranberry panini, of which the latter can be enjoyed hot. The products are arriving now at retailers, but will only be available until December 30, 2022 for consumers to pick up. The products each feature a holiday-themed branding to make them easily recognizable on store shelves.
Brand Manager Abigail Nelson-Ehoff commented on the new Urban Eat festive range saying, "As Brits settle into the new normal and people either return to their offices fulltime or flexi work, we’re seeing sales in food-to-go continuing to grow. We expect this to increase over the Christmas period as people treat themselves to festive lunches and snacks, and our Urban Eat seasonal range is the perfect choice to meet that demand."
Christmas-Themed Sandwich Ranges
The Urban Eat Festive Range Includes Three New Products
Trend Themes
1. Festive Prepackaged Foods - The trend of prepackaged Christmas-themed sandwiches offers an opportunity for companies to innovate in the product packaging and branding space.
2. Holiday Flavors in Convenience Foods - The trend of offering holiday flavors in convenience foods creates opportunities for businesses to explore flavors that evoke seasonality throughout the year.
3. Increased Demand for Food-to-go - The trend towards food-to-go is driving demand for prepackaged festive food options, presenting an opportunity for businesses to create new and innovative products in this space.
Industry Implications
1. Food Packaging - The prepackaged festive foods trend presents an opportunity for companies to develop more attractive and functional packaging designs that help products stand out on store shelves.
2. Food Retail - Increasing demand for festive convenience foods creates opportunities for food retailers to expand their holiday-themed product lines and increase profits during the Christmas season.
3. Fast Food - The trend towards food-to-go and seasonal flavors offers opportunities for fast food chains to create new holiday-themed menu items and promotions to attract customers.