The UNREAL chocolate-covered pretzels are a series of sweet, savory treats crafted with taste and nutritional preferences in mind to help consumers enjoy a permissible treat at their leisure.
The product comes in two flavors including Milk Chocolate and Dark Chocolate, which are both crafted with gluten-free pretzels that are also grain-free. The snack is reported to contain 41% less sugar than leading alternatives on the market, while also being free from artificial ingredients and sugar alcohols. The product is crafted with Fairtrade chocolate and is also Non-GMO Project Verified.
The new UNREAL chocolate-covered pretzels are making their way to Whole Foods locations now in the US where shoppers can pick them up in 100-gram resealable pouches.
Reduced Sugar Chocolate Pretzels
UNREAL Chocolate-Covered Pretzels Have 41% Less Sugar
Trend Themes
1. Reduced-sugar Treats - Innovative products focusing on lower sugar content to cater to health-conscious consumers seeking guilt-free indulgence.
2. Non-gmo Snacks - Brands are incorporating Non-GMO ingredients to meet the growing demand for clean-label products in the snacking industry.
3. Fairtrade Chocolate - Utilizing Fairtrade chocolate as a premium ingredient to attract eco-conscious consumers looking for ethically sourced treats.
Industry Implications
1. Healthy Snacks - The healthy snacks industry presents opportunities for brands to develop innovative, reduced-sugar options that align with consumer wellness trends.
2. Organic Foods - In the organic foods sector, there is a rise in demand for Non-GMO snacks that promote transparency and sustainability in ingredient sourcing.
3. Confectionery - Within the confectionery industry, incorporating Fairtrade chocolate can differentiate brands and appeal to socially conscious consumers seeking ethical sweet treats.