Amsterdam-based fashion imprint Daily Paper unveils its new Under the Same Moon collection that is designed specifically for the Spring/Summer 2023 season. This time around, the designs draw inspiration from North African culture and it is seen through heritage-themed details with a campaign that is shot in Morocco. The visual campaign is led and shot by Muziflow.
The sophisticated seasonal range marks the second drop for this season and highlights the slightly clear fabric for a contemporary design language. The highlighting piece in the capsule is the Petiri shirt which is detailed in a contrasting tonal palette that blends together samba red with Bosphorus green. It is constructed from soft cotton and has a knitted all-over shield construction.
North African Culture-Inspired Fashion
Daily Paper's Under the Same Moon Series Readies for SS23
Trend Themes
1. North-african-inspired Fashion - Fashion brands can disrupt the industry by drawing inspiration from lesser-known cultures to create unique designs that appeal to a global market.
2. Heritage-themed Details - Fashion companies can differentiate themselves by incorporating cultural motifs and details into their designs, bringing a sense of authenticity and meaning to their products.
3. Clear Fabric - The use of translucent and see-through materials in fashion could be a trend that disrupts the industry, offering lightweight and modern designs.
Industry Implications
1. Fashion - The fashion industry can disrupt its traditional design boundaries by incorporating cultural influence into their designs and marketing to a wider audience.
2. Travel - Travel companies can introduce more unique destinations into their portfolios, showcasing the beauty of often-overlooked cultures and regions.
3. Photography - Photographers can expand their portfolios by collaborating with fashion brands to showcase their designs in unique and authentic cultural contexts.