Titan Yarn launched a crowdfunding campaign on Kickstarter for its 'Titan Yarn Bath Towel.' This is a microbial bath towel made out of bamboo fibers and silver yarn that ensures the towel stays clean and smells fresh even after use. The company notes that most run-of-the-mill towels are some of the most germ-covered surfaces in a home. Additionally, standard towels start to smell stale after use and require being machine washed each time.
Titan Yarn poses its towel as a premium, sustainable solution to these problems, as the towel does not need to be washed daily. On top of this, the towel has a high GSM fabric that is both absorbent and soft. The marketing materials for the Titan Yarn Bath Towel draws attention to the fact that, not only is the fabric visibly shaped into soft, velvety loops, but the silver yarn is visible to the naked eye, adding a shimmering twinkle to the towels.
Antimicrobial Towels
The Titan Yarn Bath Towel Stays Fresh and Clean with its Antimicrobial Base
Trend Themes
1. Antimicrobial Fabrics - There is an opportunity to create other antimicrobial fabric products such as sheets, clothing and curtains
2. Sustainable Household Products - An opportunity exists to create other sustainable household products to replace single use or high maintenance items like paper towels and napkins
3. Smart Home Products - Antimicrobial features could be integrated into smart home products such as mirrors, bath mats and soap dispensers
Industry Implications
1. Textile Industry - Antimicrobial fabrics could disrupt the textile industry in areas such as athleisure, medical textiles, and home goods
2. Sustainability Industry - This product is a great add-on for the sustainability industry to provide more eco-friendly and reusable products
3. Smart Home Industry - Antimicrobial features can also be used in products targeted towards smart homes