Tim Hortons is releasing a new product called the 'Cold Brew Concentrate' across the U.S. to bolster its international presence outside Canada. Arriving in medium blend black, birthday cake, cinnamon swirl, and mocha cereal, each flavor is carefully crafted to appeal to a wide demographic of coffee drinkers. The 'Cold Brew Concentrate' comes packaged in a 32-ounce container, which is said to provide up to eight servings when mixed with water and ice. The product will be commercially sold across the United States.
"Consumers will love every delicious sip of our Tim Hortons Cold Brew Concentrate," said Markus Sturm, head of consumer packaged goods at Tim Hortons. "The smooth taste is crafted with 100% Arabica beans for a flavor experience inspired by the Cold Brew we have in Tim Hortons restaurants."
Expanded Coffee Concentrates
Tim Hortons Unveils a New Nationally Available Item for US Customers
Trend Themes
1. Cold Brew Concentrate - Tim Hortons introduces a new 'Cold Brew Concentrate' product to expand its international presence, offering a smooth flavor experience inspired by their in-house Cold Brew.
2. Flavor Variety - Tim Hortons crafts a range of flavors including medium blend black, birthday cake, cinnamon swirl, and mocha cereal, catering to a diverse group of coffee drinkers.
3. Packaging Innovation - The 32-ounce container of Tim Hortons Cold Brew Concentrate provides eight servings when mixed, offering convenience and value for consumers.
Industry Implications
1. Coffee Industry - The launch of Tim Hortons Cold Brew Concentrate taps into the growing popularity of cold brew coffee and targets U.S. customers, expanding the company's market share.
2. Beverage Packaging Industry - The release of the 32-ounce container for the Cold Brew Concentrate presents an opportunity for packaging companies to cater to the demand for convenient and resealable coffee products.
3. Flavor Innovation Industry - The introduction of unique flavors like birthday cake and mocha cereal in the Cold Brew Concentrate showcases the potential for flavor development and experimentation in the coffee industry.