Lucas Ossendrijver creates a new collection under the overarching THEORY Project which was made alongside Francesco Fucci. Speaking about the new project, Ossendrijver stated that "In New York, I always feel a sense of purpose. People are always going places, and their attitude and the way they dress reflect this. The styling is a mix that feels accidental and blurs categories. It’s the unexpected element that inspires me."
From this, the new range was inspired by city living and functionality in an urban environment through wearables. The blend of hues that make up the color palette features hints of burgundy tobacco, sky blue, ultraviolet, heather grey, and more -- many of this capture a contemporary design language.
Urban Lifestyle-Inspired Fashion
Lucas Ossendrijver's THEORY Project Channels City Living
Trend Themes
1. City-inspired Fashion - Opportunity to create fashion lines that capture the essence of urban living and functionality for wearables.
2. Mixed Styling - The appeal of fashion lines that can mix and match different elements from various categories and occasions.
3. Contemporary Design Language - Creating fashion that speaks to modern aesthetic standards and sensibilities.
Industry Implications
1. Fashion and Apparel - Opportunity to create new fashion lines and designer wear that resonates with the contemporary city life.
2. Retail - Adapting retail spaces to better present urban-inspired fashion lines and wearables to the consumer.
3. Advertising - Marketing and advertising campaigns that appeal to the youth culture and urban demographic popular with city-inspired fashion lines.