Iconic Premium Timepiece Books

Assouline Unveils the Rolex: The Impossible Collection

Publisher Assouline honors the iconic watchmaker Rolex with its new Rolex: The Impossible Collection book. It is written by Fabienne Reybaud, who is a renowned editor and someone of authority within the realm of luxury. The brand has been known for its premium timepiece designs for over a century and the book explores the rich history and design vision of Hans Wilsdorf, founder of the brand.

He started in 1905 on a mission to create the watches to be durable and elegant. The upcoming collection book presents 100 Rolex watches including some that have never been seen in print before. The book is set to launch sometime in February for the price of $1,200 USD.

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Luxury Timepiece Books
Publisher Assouline unveils its new Rolex: The Impossible Collection book, honoring the iconic watchmaker Rolex.
Exploring Watch History
The book delves into the rich history and design vision of Hans Wilsdorf, founder of Rolex, showcasing 100 watches.
Printed Watch Archive
Some of the 100 Rolex watches featured in the book have never been seen in print before, offering a unique and comprehensive collection.

Where This Applies

Publishing
Assouline's new book on Rolex provides an opportunity for the publishing industry to cater to luxury watch enthusiasts.
Luxury Watchmaking
Rolex: The Impossible Collection highlights the craftsmanship and design excellence of Rolex, inspiring innovation within the luxury watchmaking industry.
Collectibles
The book's exclusive collection of Rolex watches offers an exciting opportunity for collectors to explore and acquire rare timepieces.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 19%
Activity 26%
Freshness 23%