The Elf on the Shelf Cookie Cake is being offered by Great American Cookies in collaboration with The Lumistella Company as a limited-edition treat for consumers to pick up this holiday season.
The cookie cake features Scout Elves on the front with the phrase 'Believe in Your Elf' as an homage to the namesake franchise. Consumers can customize the cookie cake with their choice of batter as well as the border icing color to give it a touch of personalization.
The Elf on the Shelf Cookie Cake is arriving to coincide with the Scout Elf Return Week, which starts on November 24, 2022 thanks to a collaboration with The Lumistella Company. The cookie cake is available now through December 24, 2022.
Elf-Inspired Cookie Cakes
The Elf on the Shelf Cookie Cake is Limited-Edition
Trend Themes
1. Customized Holiday Treats - The Elf on the Shelf Cookie Cake from Great American Cookies showcases an opportunity for businesses to offer customizable and limited-edition products during the holiday season.
2. Collaborative Marketing - The collaboration between Great American Cookies and The Lumistella Company for the Elf on the Shelf Cookie Cake highlights an opportunity for companies to partner and cross-promote during special events or seasons.
3. Character-branded Food - The Elf on the Shelf Cookie Cake's success demonstrates a trend of character-branded food products as businesses look to appeal to consumers' nostalgia and excitement for fan-favorite franchises.
Industry Implications
1. Bakery Industry - Great American Cookies' Elf on the Shelf Cookie Cake showcases a trend in the bakery industry of offering unique and customizable products to stand out in the market.
2. Marketing and Advertising Industry - The collaboration between Great American Cookies and The Lumistella Company for the Elf on the Shelf Cookie Cake highlights an opportunity for companies in the marketing and advertising industry to work together on targeted campaigns and seasonal promotions.
3. Licensed Merchandising Industry - The success of The Elf on the Shelf Cookie Cake demonstrates the potential for businesses in the licensed merchandising industry to expand into the food and beverage space, creating new revenue streams and brand awareness.