London-based vintage fashion label Teejerker introduces its latest collection and it is inspired by Alan Watts. Watts was a British writer and philosopher born in Chislehurst. He was notable for his work in Eastern philosophy and religion in the West. This includes Buddhism, Hinduism, as well as Buddhism.
Throughout his career, he has written over 25 books in total and became a spokesperson for many. Teejerker looked for vintage Alan Watts tees for five years before coming to the realization that they do not exist. As a result, the brand created its own graphic tee of the famed philosopher. The brand designed the tees with inspiration from his book series 'The Essence of Alan Watts' from 1974.
Philosopher-Honoring Vintage Apparel
Teejerker Celebrates the Works of Alan Watts in New Capsule
Trend Themes
1. Philosophy-inspired Apparel - The trend of creating vintage clothing inspired by intellectuals offer up potential for reflective marketing.
2. Vintage Graphic Tees - The trend of updating vintage graphic tees to honor works of intellectual celebrities presents an opportunity in creating storytelling fashion.
3. Eastern Philosophy and Religion - The trend of incorporating Eastern philosophies and religions to western fashion designs offer cultural value and meaning to consumer products.
Industry Implications
1. Fashion Apparel - The fashion apparel industry can benefit from creating vintage clothing inspired by intellectuals, such as philosophers, writers and other thinkers.
2. Graphic Design Industry - The graphic design industry has an opportunity to play an important role in the creation of new lines of vintage-inspired tees, which bear messages with cultural and historical value.
3. Book Retail Industry - The book retail industry can drive sales by partnering with fashion brands creating apparel inspired by popular writers and philosophers and vice versa.