There are brand-new square burgers on the menu at McDonald's Japan for a limited time and the I Feel Like I Went to N.Y. Burgers are inspired by comic book styles and travel alike. With many people feeling wary about international travel, all sorts of food brands are channeling globally inspired experiences into flavorful snacks and meals. McDonald's new selection of burgers in Japan recreates the New York experience with thick meat, special sauces and unconventional square buns.
There's the Thick Beef Burger Pepper & Cheese with an all-beef patty, bacon, lettuce, onion and cheese, as well as a rich steak sauce, cheddar cheese sauce and ground black pepper. The Grilled Chicken Burger Salt & Lemon is another square burger option and it balances a thick slice of chicken with veggies and other classic toppings.
Tourism-Inspired Burgers
McDonald's Japan Created I Feel Like I Went to N.Y. Square Burgers
Trend Themes
1. Travel-inspired Cuisine - Brands are creating globally inspired snacks and meals to give consumers a taste of traveling abroad without leaving home.
2. Unconventional Fast Food - Fast food brands are experimenting with unconventional ingredients and presentation to attract consumers.
3. Limited-time Offerings - Brands are introducing limited-time offerings to create a sense of urgency and excitement among consumers.
Industry Implications
1. Fast Food Industry - Fast food companies can explore innovative products inspired by different cultures to attract customers and create buzz.
2. Travel and Tourism Industry - Companies in the travel and tourism industry can partner with food brands to promote their destinations through food, creating a unique and memorable experience for visitors.
3. Food and Beverage Industry - Food and beverage companies can experiment with unconventional ingredients and presentation to create exciting new offerings for consumers.