Halloween-Themed QSR Shakes

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The Sonic Trick or Treat Blasts are Back with New Recipes

The Sonic Trick or Treat Blasts are making their way back to participating locations with updated recipes to provide patrons with a deliciously indulgent option to try out this Halloween season.

The shakes include the Vanilla Trick of Treat Blast and the Chocolate Trick or Treat Blast, which are both blended with pieces of Heath, M&M's, M&M's Minis and Oreo cookies. The Chocolate version is also paired with chocolate syrup for a touch of additional sweetness.

The Sonic Trick or Treat Blasts are priced starting at $4.59 for a medium and are being offered through December 31, 2023. The treats offer a decidedly textural take on the classic milkshake and will no doubt catch the attention of adult diners looking to relive the experience of Halloween trick-or-treating.
Trend Themes
1. Halloween-themed QSR Shakes - Innovative quick-service restaurants are offering Halloween-themed shakes with a variety of candy mix-ins, providing a unique and indulgent treat for customers.
2. Updated Recipes for Trick or Treat Blasts - Sonic has introduced updated recipes for their Trick or Treat Blasts, incorporating popular candy brands like Heath, M&M's, M&M's Minis, and Oreo cookies to create a texturally rich milkshake experience.
3. Textural Take on Classic Milkshake - With the introduction of the Sonic Trick or Treat Blasts, adult diners can now enjoy a milkshake that combines the nostalgia of trick-or-treating with a satisfying blend of candy pieces in every sip.
Industry Implications
1. Quick-service Restaurants (QSR) - Quick-service restaurants can capitalize on the Halloween season by offering innovative and festive menu items like Halloween-themed shakes, attracting customers looking for unique dining experiences.
2. Candy and Confectionery - Candy and confectionery companies have an opportunity to collaborate with quick-service restaurants to incorporate their popular candy brands into new products like the Trick or Treat Blasts, creating a mutually beneficial partnership.
3. Food and Beverage - The introduction of Halloween-themed shakes presents an opportunity for food and beverage businesses to tap into the nostalgia and excitement of the holiday, attracting customers seeking indulgent and seasonal treats.

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