Fiverr, the online freelance website for nearly any artistic service, has begun a new campaign titled 'Something From Nothing.' In this campaign, Fiverr is challenging its base of creators to create 'nothing.' While this does not mean create literally nothing, it strives to encourage artists to create something based on the concept of nothing. This could mean minimalist art, open-ended art, or incredibly vague art that evokes the sense of nothing.
The purpose of this campaign is to show creators that anybody can make something out of nothing, meaning that it is never too late to start on Fiverr and that any idea can become a massive one with enough dedication. Popular services that have been embracing the concept of nothing in this campaign on Fiverr so far are artwork, branding, logo design, video production, and UX design.
Startup-Encouraging Campaigns
Fiverr Debuted 'The Something from Nothing' Campaign to Honor Users
Trend Themes
1. Minimalist Art - Opportunity for disrupting the art industry by encouraging minimalist art through online platforms
2. Open-ended Art - Opportunity for disrupting the art industry by encouraging open-ended art that evokes a sense of nothing
3. Vague Art - Opportunity for disrupting the art industry by encouraging artists to create vague art based on the concept of nothing
Industry Implications
1. Freelance Platforms - Opportunity for disrupting the freelance industry by promoting campaigns that encourage creators to explore and embrace new art concepts
2. Art and Design Services - Opportunity for disrupting the art and design industry by offering services that cater to the minimalist, open-ended and vague art concepts
3. Advertising and Branding - Opportunity for disrupting the branding industry by promoting minimalist and vague art for logos and branding materials