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Tim Hortons Debuts the 'Snowplace Like Tims' Campaign for the Holdiays

In anticipation of the holiday season, im Hortons is helping guests "get into the festive spirit" with its much-anticipated holiday-themed menu featuring holiday baked goods, beverages and festive packaging. The Tims holiday menu includes the Gingerbread Oat Latte, Fudge Pretzel Dream Donut, the Gingerbread Chocolate Dream Donut and Chocolate, Hot Chocolates, and Candy Cane-flavoured Iced Capp -- to name a few. In terms of packaging, snowglobes, stockings, wreaths and snowmen are just a few of the festive designs on the Snowplace Like Tims hot beverage cups, baked good boxes and takeaway bags.

"In crafting our annual holiday menu, we always want to feature flavors and aromas that are evocative of this special time of year and give guests that feel warm and comforting feeling," says Chef Tallis Voakes, Director of Culinary Innovation at Tim Hortons. "This year, we’re amplifying flavors like gingerbread and peppermint to get guests excited for the holiday season and to help transport them back to some of their favorite holiday memories shared with family and friends."
Trend Themes
1. Holiday Beverage and Food Menu - Opportunity for QSRs to create limited-edition holiday menus with festive flavors and packaging to attract customers during the holiday season.
2. Nostalgic Packaging Design - Opportunity for companies to incorporate nostalgic holiday designs in packaging to create a emotional connection with customers during the holiday season.
3. Innovative Food Flavors - Opportunity for QSRs to create innovative holiday flavors and introduce new foods to their menus during the holiday season.
Industry Implications
1. Quick Service Restaurant - QSRs such as Tim Hortons can capitalize on the holiday season and offer limited edition holiday menus to attract customers.
2. Beverage Industry - Beverage companies can create holiday beverage flavors and packaging to promote holiday sales.
3. Packaging Industry - Packaging companies can create holiday-themed designs and packaging for QSRs and beverage companies to promote holiday sales.

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