Pop-Tarts recently announced the launch of a new flavor -- the Snickerdoodle Pop-Tarts. The new offering pays homage to beloved bakery classics and joins the brand's growing cookie-inspired lineup, which also includes Cookies & Crème Pop-Tarts and Frosted Chocolate Chip Pop-Tarts. The new offering boasts a snickerdoodle-flavored filling alongside a crunchy cinnamon-sugar topping.
"We know our fans love a 'dessert for breakfast' moment, so Pop-Tarts continues to deliver crazy-good flavors that capitalize on this trend with our pie, donut and cake-themed lineups already on shelves," says David Greci, Senior Brand Manager, Pop-Tarts. "This spring, we'll complete the cookie trifecta with this delicious new Snickerdoodle flavor. Besides, who needs a cookie jar when you've got a toaster and a box of Pop-Tarts?"
Snickerdoodle Pop-Tarts will be available in May in an 8-count box at retailers nationwide.
Iconic Bakery Staple Reinventions
The New Snickerdoodle Pop-Tarts Will Appeal to Cookie-Lovers
Trend Themes
1. Bakery-inspired Snacks - There is an opportunity for the food industry to create more bakery-inspired snacks that appeal to consumers looking for unique flavors and nostalgia.
2. Cross-category Flavors - Creating new products that blend classic flavor profiles from different food and beverage categories may attract consumer attention and boost sales.
3. Breakfast Dessert Crossovers - More companies can tap into the growing trend of consumers seeking 'dessert for breakfast' with unique product offerings that blend traditional dessert flavors with breakfast staples.
Industry Implications
1. Packaged Food - Packaged food companies can innovate by creating bakery-inspired snacks and unique flavor combinations that will stand out in a crowded market.
2. Bakery - Bakeries can innovate by offering products that blend traditional bakery flavors with breakfast foods and snacks to entice customers looking for unique treats.
3. Convenience Stores - Convenience stores can capitalize on the trend of consumers seeking 'dessert for breakfast' by offering a wider variety of breakfast/dessert crossover products.