Smoothie King introduces six new smoothie bowls to inspire consumers to make healthier lifestyle choices. The new bowls, which arrive at the same time as the brand's new red spoon, feature popular fruits such as Açaí and Pitaya as their base.
The new menu items on the Açaí end include the 'Berry Goji Getaway Bowl,' which contains an Açaí blend, shredded coconut flakes, dried goji berries, diced mango, diced strawberries, and a drizzle of honey; the 'Go-Go Goji Crunch Bowl,' which features an Açaí blend topped with whole blueberries, Purely Elizabeth granola, diced strawberries, dried goji berries, and a drizzle of honey; and the 'PB Swizzle Bowl,' a bowl made with an Açaí blend topped with banana slices, blueberries, Purely Elizabeth granola, diced strawberries, and a drizzle of peanut butter.
The Pitaya bowls, 'PB Delight,' 'High Five,' and 'Bee Berry Sting,' feature similar ingredients but with a pitaya base instead.
Fruit-Forward Smoothie Bowls
Smoothie King Launches Six New Bowls Made with Açaí and Pitaya
Trend Themes
1. Fruit Bowls for Health - As consumers seek healthier food options, incorporating popular fruits as bases for smoothie bowls presents an opportunity for innovation, especially when using sustainably-sourced ingredients.
2. Personalized Smoothie Bowls - Customizable bowls with options for different fruits, toppings, and drizzles offers a chance to disrupt the foodservice industry by meeting individual consumer needs and preferences.
3. Plant-based Bowls - As the trend towards plant-based eating continues to rise, using açaí and pitaya as base ingredients presents an opportunity to cater to the growing demand for vegan-friendly options.
Industry Implications
1. Foodservice - Using sustainably-sourced ingredients and offering customizable bowls can help differentiate brands and drive sales in the competitive foodservice industry.
2. Health and Wellness - Smoothie bowls that incorporate popular fruits and other nutritious ingredients align with the health and wellness industry's focus on promoting healthy eating habits.
3. Plant-based Products - Using açaí and pitaya as the base for smoothie bowls can disrupt the plant-based products industry by offering a new way to incorporate these popular fruits into diets and menus.