'Smitten' is a Gen Z and Millennial-focused dating app that places interactivity at the forefront of matches. Users can set up various games for their matches to play, such as two truths and a lie or a ten-question quiz called a 'Guessary.' Then, when someone matches with them, the person will be able to play the lie detector game or attempt to answer the Guessary. After this is complete, the results will be posted directly into the matches' conversation, effectively breaking the ice and skipping the awkward first stage of initiating conversation.
Smitten announced that it completed a Series A round of funding totaling $10 million USD. The company noted that it will leverage these funds to expand its market presence into new regions while attracting new userbase, effectively increasing the attractiveness of its application to far more individuals on the dating market.
Interactive Dating Apps
Smitten Raised $10 Million USD to Expand its Market and Userbase
Trend Themes
1. Interactive Dating - The trend of interactive dating apps is offering new opportunities to gamify the dating experience and create more meaningful engagements.
2. Gen Z and Millennial Dating - As dating apps increasingly focus on younger demographics, there is an opportunity to provide more personalized and unique features that cater to these age groups.
3. Funding for Dating Apps - As dating apps continue to grow in popularity, there is a disruptive innovation opportunity for startups that can offer a unique or specialized experience.
Industry Implications
1. Mobile App Development - As interactive dating apps become more popular, there is a growing need for developers who can create engaging and unique experiences for users.
2. Online Dating - Online dating companies can leverage the trend towards interactivity to create new features and gamify the dating experience, effectively standing out in a crowded market.
3. Social Networking - The intersection of social networking and dating apps provides an opportunity to create synergies between these two industries, by providing novel and engaging ways for users to connect with each other.