Franklin Foods' new brand SimplyV is entering the American market with the introduction of its delectable plant-based cream cheese.
Franklin Foods has repositioned SimplyV to be a prominent European plant-based cheese brand for the US market. Almonds are used to make the new vegan cream cheese, which has the same texture and flavor as dairy cream cheese but has no animal products. Over the past five years, SimplyV has become a household name in Europe with its plant-based cream cheese products. The product is incredibly creamy and smooth, making it ideal for spreading over crackers, bagels, muffins, and celery sticks.
"SimplyV was created to taste just as great on its own as in a recipe. From neighborhood bagel shops to large scale bakeries and restaurants, we want to bring the best-tasting creations to consumers at home, on the go and dining out," said SimplyV's Head Consulting Chef, Erich Chieca.
Almond Cream Cheeses
SimplyV Launches the New Plant-Based Cream Cheese in the United States
Trend Themes
1. Plant-based Cheese - The increasing demand for plant-based alternatives to dairy products creates a disruptive innovation opportunity for companies to create and market vegan cheese products.
2. Almond-based Products - The growing popularity of almonds as a key ingredient in plant-based food products presents a disruptive innovation opportunity for companies to create and market a range of almond-based products.
3. European Brands in US Market - The trend of successful European plant-based cheese brands entering the US market presents a disruptive innovation opportunity for new entrants to leverage their brand identity and provide unique products to US consumers.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can leverage the trend of plant-based cheese and almond-based products to create new and innovative dairy-free products in response to changing consumer preferences and dietary requirements.
2. Food Service Industry - The food service industry can expand their product offerings by incorporating plant-based cheese and almond-based products into their menus to cater to the increasing demand for vegan and dairy-free options.
3. Retail Industry - The retail industry can capitalize on the trend of successful European plant-based cheese brands entering the US market by sourcing and stocking these unique products to appeal to health-conscious and environmentally conscious consumers.