Sierra Tropical Chilli is a new expression infused with the tropical fruit flavors of mango and passion fruit, plus a hint of chili.
At a World Party Day event, the brand celebrated its new launch with influencers, business partners and leaders from the bar and restaurant industry. The new product was announced by Jessica Lopez, Sierra Tequila’s brand ambassador, and Mario Kappes, global advocacy and education manager at Borco, who was behind the creation of the new expression. As Lopez said, "With this innovation, we join the trend of low-ABV drinks. We offer an alternative for those who drink less alcohol but don’t want to give up the party mood. Sierra Tropical Chilli is served as a shot – perfect for all kinds of parties."
This 18% ABV tropical fruit-infused expression is easily distinguished by its brightly colored sombrero, which doubles as a shot glass.
Low-ABV Party Tequilas
Sierra Tropical Chilli is Bottled at 18% ABV & Has a Sombrero Shot Glass
Trend Themes
1. Low-abv Tequilas - Brands can continue to innovate and experiment with low-alcohol-by-volume tequilas to cater to the growing demand for low-ABV drinks.
2. Tropical Fruit-infused Spirits - The trend of infusing spirits with tropical fruits offers an opportunity for brands to create unique flavor combinations that appeal to consumers looking for new and exciting drinking experiences.
3. Party-friendly Drinks - Brands can capitalize on the growing trend of partying with low-ABV drinks by creating unique, shot-sized products that are both fun and flavorful.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can benefit from a shift towards producing low-ABV drinks to cater to consumers who are conscious of their alcohol intake.
2. Hospitality - The hospitality industry can incorporate low-ABV party tequilas into their menus as an alternative to traditional, high-alcohol-by-volume drinks, and cater to consumers who are looking for social drinking opportunities with less alcohol consumption.
3. Packaging - The packaging industry can innovate and develop unique, eye-catching bottles and shot glasses that complement the fun nature of low-ABV party tequilas.