Shār, a sustainable snack brand specializing in healthy alternatives, has announced the launch of two new trail mix varieties called Shār Tropical and Shār Savory.
On the sweeter side of things, Shār Tropical offers a fruity combination consisting of dried mango, pineapple, cashews, pecans, coconut flakes, and almonds. Meanwhile, Shār Savory delivers a combination of Baru nuts, chili-spiced plantain chips, golden berries, pecans, cashews, pistachios, cranberries, and Montmorency cherries.
"As with Shār Original, we refused to compromise on flavor and quality, insisting on the best version of each new ingredient based on extensive research and taste testing. We also ensured the organic, responsibly sourced ingredients came from farms that share our earth-first mission," said Peter Rushford, founder and chief executive officer.
Sustainable Trail Mixes
Shār Launches Two New Trail Mixes, Shār Tropical and Shār Savory
Trend Themes
1. Sustainable Snacks - With the trend in consumer preference for healthy snacking options, there is a disruptive innovation opportunity in developing unique sustainable snack alternatives that cater to different dietary requirements and tastebuds.
2. Gourmet Trail Mixes - The increasing demand for premium snacks presents a disruptive innovation opportunity for unique gourmet trail mix varieties that offer healthier snacking options with exotic and flavorful ingredients.
3. Eco-friendly Packaging - With the growing consumer concern for the environment, developing eco-friendly packaging options for snacks, particularly trail mixes, can be a disruptive innovation opportunity for businesses.
Industry Implications
1. Health Food Industry - As consumers become increasingly health conscious, there is an opportunity for businesses to develop and offer sustainable, healthy snack alternatives in the health food industry.
2. Packaged Snack Industry - Developing unique, premium trail mix varieties can be a disruptive innovation opportunity in the competitive packaged snack industry that caters to the growing demand for healthier snack options.
3. Sustainable Packaging Industry - Developing eco-friendly packaging options can be a disruptive innovation opportunity for businesses in the sustainable packaging industry, particularly for products that appeal to consumers who prioritize sustainability in their purchase decisions.