Legendary athlete and personality Shaquille O'Neal creates a custom version of the Reebok Shaq Attaq sneaker with the help of the Shoe Surgeon. It is designed with an integrated Pepsi Mini can -- as a result, the trio presents the Pepsi SNEAK’ER.
He wore the shoes during the All-Star Weekend recently. It's defined by a custom colorway of electric blue and black with paint splatters on the outsole. The Pepsi pattern is also decorated along the insole and it is secured with custom blue laces simultaneously referencing Shaq's first team with the Orlando Magic. The most notable feature is the leather chamber meant to hold a Pepsi Mini can.
Shaquille O’Neal, President of Basketball at Reebok notes "Pepsi has been a core part of my career since the moment I joined the NBA. My partnership with Pepsi means so much to me because we’re always out here having fun, innovating, and bringing the noise. Now, I’m pumped that I never have to be without my Pepsi Mini Cans."
From now through Feb 25th, 22 fans will get the chance to obtain one of the 22 Pepsi SNEAK’ERs by posting a photo or video online to showcase their love of the drink using the hashtag #PepsiMinis #Sweepstakes.
Soda-Collaborative Dynamic Sneakers
Shaquille O’Neal Presents a Special Shaq Attaq with Reebok
Trend Themes
1. Customized Collaborative Footwear - The collaboration between Shaquille O'Neal and Reebok on the Pepsi SNEAK'ER showcases the trend of customized sneakers in partnership with celebrities and brands.
2. Integrated Product Design - The integration of a Pepsi Mini can chamber into the shoe design highlights the trend of incorporating functional elements into fashion products.
3. Social Media Sweepstakes Engagement - The sweepstakes promotion for the Pepsi SNEAK'ER demonstrates the trend of engaging fans through social media campaigns for exclusive product releases.
Industry Implications
1. Footwear Manufacturing - The collaboration between Shaquille O'Neal and Reebok paves the way for innovative product designs that combine fashion and functionality in the footwear manufacturing industry.
2. Beverage and Fashion Integration - The integration of a Pepsi Mini can into the Reebok Shaq Attaq sneaker presents disruptive opportunities at the intersection of the beverage and fashion industries.
3. Marketing and Promotions - The social media sweepstakes engagement strategy for the Pepsi SNEAK'ER opens up new avenues for creative marketing and promotional campaigns in various industries.