In the fight against reduced product sizes and maintained retail prices, Scott & Jon's launched increased-size shrimp and salmon bowls. As of early 2024, retailers began receiving healthy premium seafood bowls from the brand with 20% more product, taking the portions from 8.0 oz to 9.6 oz.
Consumers are grappling with the pressures of economic uncertainty and inflation, exacerbated by the frustration of receiving less value for their money when purchasing food products, adding strain to household budgets and purchasing decisions. "By increasing the size of our bowls without increasing the price, we are demonstrating our commitment to providing exceptional value and quality," Co-Founder of Scott & Jon's, Jon Demers, said in a press release, "We refuse to compromise on either, even in the face of industry challenges like shrinkflation."
Increased-Size Seafood Bowls
Scott & Jon's is Fighting Shrinkflation with Value-Packed Portions
Trend Themes
1. Value-packed Portions - Creating increased-size portions to combat shrinkflation and provide more value to consumers.
2. Premium Seafood Bowls - Introducing larger seafood bowls with healthier options to meet consumer demands for quality and quantity.
3. Pricing Strategy Innovation - Developing strategies to maintain prices while offering larger product sizes to address consumer concerns over value.
Industry Implications
1. Food and Beverage - Innovating portion sizes in the food industry to address consumer needs for value and quality.
2. Retail - Exploring opportunities to adapt pricing strategies and product sizes to meet changing consumer preferences in the retail sector.
3. Consumer Goods - Redefining product offerings in the consumer goods industry by providing increased value through larger product sizes without price increases.